Strict Product Inspection
CEO Lee Beom-yong, who gives the comfortable impression of being the uncle who lives next door, quit his (medical) job where he worked for 10 years and has since been running his own sewing factory since 1991 and aiming to embark down the path of being a clothing brand.
At first, he started to produce clothing by delivering for the mountain clothes brands K2, Kolping, etc., and even though he worked all night, the delivery dates were strict. To the credit of CEO Lee Beom-yong, who never shipped an item with even a small defect due to rigorous product inspection, the number of OEM orders gradually began to grow on a smooth curve.
However, in the aftermath of the IMF-related chain bankruptcy, he ultimately became bankrupt himself, but with steady efforts, he was responsible for resolving the debts of his partners after five years.
Starting with the brand registration, CEO Lee Beom-yong diversified in 2001 with the launch of the clothing brand HI-TUZEN. HI-TUZEN, which produces fishing suits, vests (freshwater and sea), fishing pants (spandex), and hats, is committed to establishing itself as a professional clothing brand for fishing.
HI-TUZEN means "straight line", and CEO Lee Beom-yong states that it will grow to be one of the best fishing apparel brands in Korea through a production mindset that always stays consistent and straight.
Product Information
HT-1002 winter fishing clothes
P-107 SP Jacket
HT-108 air jacket
